5. Publications:

1. Strategic Marketing in the cinema business in Hanoi. Journal of Economics and Forecasting No. 17, July 2016.
2. Professional Services and the research gap in Vietnam. Proceedings of National Conference, 2016.
3. Purchasing veterinary medicines behaviors of poultry farms in Vinh Phuc province. Proceedings of the National Science Workshop, 2015.
4. Impact of trust on the implementation of the relationship marketing among small businesses in Vietnam. Proceedings of the National Science Conference, 2014.
5. Building the measurement scales of some factors in the brand loyalty model- Research on shampoo products in Vietnam. Journal of Economics and Forecasting, April, 2013.
6. Research on factors that have impact on Vietnamese consumers’ loyalty attitudes towards shampoos. Journal of Economics and Development No. 19, May, 2013.
7. Research on factors that have an influence on Vietnamese consumers’ brand loyalty towards bottled waters. Journal of Business Science No. 55, March, 2013.
8. Research on factors that have impact on Vietnamese consumers’ refusing competitive products behaviors towards bottled waters. Journal of Numbers and Events, April, 2013.
9. Vietnamese loyalty towards branded bottled waters and suggesting customer relationship management policy. Proceedings of the National Symposium, 2012.
10. Reviewing Brand Management Books of Aaker, Kapferer, and Keller: Similarities and Differences, Shogaku Ronsan: Journal of Commerce, Chuo University, Japan, 2006.
11. Applying the 4-step process in building a strong brand in the context of Vietnam. Journal of Economics and Development, 2005.

5.2. Scientific researches

1. Strategic Marketing in entertainment-service enterprise business in Vietnam- The case study of Platinum Cineplex Cinemas; Leader of the research at the university level: University of Economics and Business - VNU, 05/2015- 08/2016.

2. Organize transactions method among businesses- A study of small and micro-enterprises in Vietnam; Member of the research at the university level: National Economics University, 08/2013 – 07/2014.
   
3. A study about the influence of the brand towards the Hanoi consumers’ impulse purchase behavior; Leader of the research at the university level: National Economics University, 2011.
4. Public relations strategy and brand loyalty of Vietnamese consumers towards consumer electronic products in the international integration era; Secretary of the project at the ministry level: Ministry of Education and Training, 2009-2010.
5. Applying the methods to assess the effectiveness of marketing activities into Vietnamese small and medium business enterprises; Member of the project at the ministry level: Ministry of Education and Training, 2009-2010.
6. Public Marketing to improve public bus transport service quality in Hanoi, Member of the project at the ministry level: Project of Ministry of Education and Training 2007.

7. Brand building of Vietnamese enterprises in integration period: Reality and Solutions. Member of the project at the ministry level: Ministry of Education and Training, 2003-2004.