1. Meaning of UEB’s logo

a) Shape, Meaning:

The shield symbol and stylized motif of an open book with a pen, deliver a message of commitment, affirming a high-quality and trustworthy brand in the fields of education, applied research and training elite human resources, who possess skills and readiness to become a global citizen, contributing to the development of the country.
As expressed in the logo, UEB - a key unit with a strategic orientation aligned to the strategy of VNU, Hanoi - confirms that it will continuously inherit the fundamental values created by VNU, Hanoi over the past 100 years (since 1906).

- UEB, VNU are abbreviations for the international names of University of Economics and Business, and Vietnam National University, Hanoi.
- COE is the abbreviation for the phrase "Center of Excellence", carrying the aspiration to be a place that gathers many excellent talents and outstanding creative ideas. This is also the symbol that has been kept and cherished for the past 12 years, since the day the Prime Minister issued the Decision to establish the University based on the Faculty of Economics under VNU, Hanoi (March 6th, 2007).
- 1974 is an important historical milestone marking the birth of the Faculty of Political Economy of the University of Hanoi, then the Faculty of Economics of VNU, the predecessor of UEB - VNU.

b) Color:

The main color scheme Dark Red - White brings the message of enthusiasm, dynamism, confidence, desire to contribute, and desire to conquer intellectual horizon.

2. Stylized logo

The central part of the logo is in the shape of a shield with a white and gold background showing the desire to be a trustworthy brand to provide customers with solid, professional products and the best service. There is a stylized pattern of one vertical line and three horizontal lines forming an open book with a pen symbolizing the field of education and training. The area surrounding the shield is made up of soft patterns to add elegance to the main part, while also implying an additional layer of protection, creating a sense of solidity, reliability, and sustainability for the brand.

In the center of the logo, the word "UEB" is written in capital letters, representing the English abbreviation of the University of Economics and Business. The word "VNU" in capital letters is the English abbreviation of Vietnam National University, Hanoi. On the left side of the vertical line is the word "COE" in capital letters, with stylized letters "C" and "E". This is the abbreviation of the English word: "Center of Excellence", demonstrating the goal of the university. Below the three horizontal lines is the number 1974 in lowercase, representing the year of establishment of UEB - VNU, Hanoi.

The word "University" further clarifies the type of education and training activities in international languages in the context of internationalization, expanding the scope of activities outside of Vietnam.