To provide theoretical knowledge and practical insights into innovation and creativity management in enterprises, the Section of Strategic Management, School of Business Administration, UEB, compiled the book Innovation and Creativity Management.

The book is compiled from the perspective and context of enterprise management, approaching from the internal perspective of the enterprise and focusing on creating added value for the enterprise. The parts, chapters, and sections in the book are arranged in the sequence of necessary contents to successfully implement innovation and creativity in enterprises. The book begins with basic theories of innovation and creativity, highlighting concepts, roles, characteristics, sources of innovation and creativity, steps in an innovative process, and the historical development of innovative models. The authors then explainins the necessary activities to successfully implement innovation and creativity management in enterprises. To successfully manage innovation and creativity, practitioners need to unify their approach to innovative management and understand how to generate profit through innovation and creativity. Additionally, the book utilizes a strategic management approach to innovation and creativity to help businesses clearly define objectives and successfully implement innovative management and creativity. To successfully commercialize innovative products, enterprises need to design and develop new products appropriately while seeking potential markets for innovative products.

The book can be used as a reference for undergraduate or graduate students, researchers, organizations, and enterprises implementing innovation and creativity.

>>> INFORMATION

Authors: Dr. Nguyen Ngoc Quy, Ass. Prof. Dr. Nham Phong Tuan (Co-editors)

Size: 16 x 24 cm

Pages: 272

Price: 199,000 VND

Publisher: VNU Presss, Hanoi