By building an international-standard set of brand identity and communication associated with pioneering elements, breakthroughs in quality, training methods according to international standards, professionalism in management; expanding communication channel system consistent with social trends, promoting the development of media, press, and television partner networks, paying special attention to product marketing and improving internal communication, the Office of Communications and Brand management has successfully carried out its mission of bringing the image, brand, and quality of the UEB closer to the public.
By building an international-standard set of brand identity and communication associated with pioneering elements, breakthroughs in quality, training methods according to international standards, professionalism in management; expanding communication channel system consistent with social trends, promoting the development of media, press, and television partner networks, paying special attention to product marketing and improving internal communication, the Office of Communications and Brand management has successfully carried out its mission of bringing the image, brand, and quality of the UEB closer to the public.