Code: QK.04.08

Duration: 2004 - 2006

Presiding Institution: Vietnam National University, Hanoi

Implementing institution: Faculty of Economics - VNU

Manager: Dr. Nguyen Thi Phi Nga

Main contents:

With the methods of investigation, statistics, analysis and collection, the project:

- Clarifies the concept on the sentimental confliction of the consumers.

- Contributes the ideas to marketing theory in verifying the research hypothesis to consumers in Vietnam.