Code number: KT.09.18
Author: MBA. Nguyen Phuong Mai
Implementing institution: University of Economics and Business - Vietnam National University, Hanoi
Duration: 6/2009 - 6/2010
Objectives:
- Introduce and compare various strategic planning models applied in banking industry worldwide to figure out some advantages and disadvantages.
- Analyze the reality of strategic planning in Vietnamese commercial banks to make some suggestions in terms of application of the planning models and other strategic planning issues.
Main contents:
- Literature reviews of strategic planning, introduction to various strategic planning models.
- Analyse of the strategic planning phase in some particular Vietnamese commercial banks to identify major drawbacks.
- Provision of some suggestions on strategic planning in Vietnamese commercial banks.
Results obtained:
- Scientific results: 01 scientific report; 01 article published on scientific magazine.
- Training results: References for Strategic Management course.