Code: KT.08.07

Coordination: MA. Nguyen Thu Ha

Implementing institution: University of Economics and Business, VNU.

Duration: From 6/2008 to 6/2009

Objectives:

• Systematize branding theories.

Main contents:

• Evaluating the current situation of building and developing Vietnam tea brands.

• Proposing main solutions to push the process of building and developing Vietnam tea brands.

Results obtained:

Scientific results:

• 01 scientific report
• 01 article published on scientific magazine.

• Reference document for courses such as Marketing, Branding Strategy and Management.

• Guide students to do their graduation thesis, concerning to issues of the project.