Sign: LC285
Author: Nguyen Long Quan
Major: Business Administration
Year: 2007
Lecturer: Dr. Vu Huy Thong
Research purposes:
- Offering the best solutions to flexibly attract foreign direct investment into Ha Tay by applying mixed promotion variable of marketing mix
- Studying the rationale of application of the five tools of mixed promotion variable: advertisement, sale promotion, exhibition, direct sale, and pubic relation
- Practically, the essay points out the promotion mixture activities in Ha Tay the period 1988-2005
New contributions:
- The essay explains the dialectic relation between mixed promotion variable and foreign direct investment to attract activities by utilizing mixed promotion tools to attract foreign direct investment into Ha Tay
- Evaluating the situation of mixed promotion activities to attract foreign direct investment in Ha Tay in the period 1988-2005 in order to point out successes and limitations
- Suggesting the solutions to exploit the application the mixed promotion variable into attracting foreign direct investment in the next period