University of Economics and Business
 
Topic: How to attract Vietnamese tourists to travel abroad with Vinatour International Tourism and Trading Joint Stock Company



Sign: LC267

Author: Nguyen Thi Minh Thu

Major: Business Administration

Year: 2007

Lecturer: Dr. Nguyen Thi Kim Chi

Research purposes:
  • The essay suggests solutions to attract Vietnamese tourists to travel abroad with Vinatour Company in the years to come.
  • Researching the theoretical factors on increasing tourists in number: outbound in general and Vietnamese tourists traveling abroad with the company in particular
  • Studying the current situation to come up with the best way to boost the number of Vietnamese tourists to travel abroad via Vinatour Company.
  • Suggesting the solutions to develop Vietnamese tourists to travel abroad through Vinatour company in the coming years.
New contributions:
  • Systematizing the theoretical factors related to the solutions to attract Vietnamese tourists to travel abroad via tourist companies
  • Scientifically and realistically concluding the important role of attracting Vietnamese tourists to travel abroad in the context of deeper global economic integration since Vietnam has become an official member of WTO
  • Evaluating the situation in order to boost the number of Vietnamese tourists traveling abroad via Vinatour Company based on the achievements and shortcomings. As a result, we will be able to focus on strong points to maximize them as well as to determine the shortfalls to overcome them and to consolidate achievements
  • Through evaluating the situational development of tourism with regards to Vietnamese tourists going abroad through Vinatour in recent years, the essay offers specific and systematic solutions to increase in number Vietnamese tourists traveling abroad via Vinatour the period from 2007- 2010.