Code number: KT.09.16
Author: Nguyen Thu Ha
Implementing institution: University of Economics and Business - VNU
Duration: 6/2009 - 6/2010
Objectives:
- Systematize theories of market, market segments and selecting target markets.
- Select market for goods of Vietnam rice export to African market.
- Propose solutions to promote export activities of Vietnam’s rice to target markets in Africa.
Main contents:
-Analyze selection criteria for target market for goods of Vietnam rice export to African market.
-Propose main solutions to promote export activities of Vietnam’ rice to target markets in Africa.
Results obtained:
Scientific results
- 01 scientific report
- 01 article published on scientific magazine.
Training results:
- Reference document for courses such as Marketing, International Marketing, Marketing Management
- Guide students to do their graduation thesis, concerning to issues of the project.