1. Personal Information
2. Education
- Free University, Berlin, Germany
PhD Business Administration (Dr. rer. Pol.), June 23, 1981.
- General Examination Fields: Marketing, Economics, Organizational Behavior
Free University, Berlin, Germany
- Master Economics (Diplom Volkswirt), June 1978
- Master Business Administration (Diplom Kaufmann), November 1978
3. Dissertation
“Technology Transfer from Universities: Initiation and implementation of research and development results through universities on the example of appropriate technologies” Universitärer Technologie-Transfer: Initiierung und Implementierung von Forschungs- und Entwicklungsergebnissen durch die Universität am Beispiel der Angepaßten Technologien, in German language) Advisors: Professors Urs Jaeggi, Free University Berlin; Professor Wolf Koerner University of Kassel, Germany
4. Fellowships and awards
- 2016 “PraxisPreis” Award for cooperation between industry, teaching and research, Pforzheim Business School, Pforzheim University
- 2010-2012 China Europe International Business School (CEIBS) Research Fellowship, Shanghai 2007 Allied Academies Distinguished Research Award, Candler, NC, USA
5. Teaching and advising experience
- School of Economics and Business, University of Ljubljana (SEB LU)
Visiting Professor, Summer School: from 2019
Academic advisor and program lecturer on Global Marketing.
Oversaw ~30 student with post assignments
- ESSEC/Mannheim Business School, Executive MBA Program, Mannheim, Germany
Lecturer, Spring: from 2016
Academic advisor and program director for the École supérieure des sciences économiques et commerciales (ESSEC) – Mannheim program on Digital Business Transformation.
Oversaw ~40 executive student with post assignments per term.
Lecturer, Summer: from 2013 - 2016
Academic advisor and program director for the Chinese University of Hongkong (CUHK) –
- Mannheim program on Globalization of Chinese Companies.
Oversaw ~30 executive students with pre/post assignments per term.
Lecturer, Summer: from 2014 - 2016
Academic advisor and program director for the Indian Institute of Management Calcutta (IIMC) – Mannheim program on International Management with German Characteristics.
Oversaw ~40 executive students pre/post assignments per term.
- School of Economics and Management (SME) Tongji University, eMBA Shanghai, China
Visiting Professor for Business Marketing, Spring: from 2012
Academic advisor and program director for the course “Business-to-Business Marketing and Branding”
Oversaw ~35 executive students pre/post assignments per term.
- China Europe International Business School (CEIBS), MBA and eMBA Shanghai, China
Associate Professor for Business Marketing: from 2007 - 2010
Academic director “Business-to-Business Marketing and Branding”
Oversaw ~65 MBA students per year and 3 times ~85 executive students per term.
Academic lecturer “Marketing and Branding”
Oversaw ~65 MBA students per year.
- Academic lecturer for the jointly Harvard Business School, China Europe International Business School, IESE Business School “Global CEO Program for China”
Oversaw ~55 CEOs per year.
- Illinois Institute of Technology, Ed Kaplan Entrepreneurial Studies Program Chicago, Il.
Visiting Professor for International Business: 2006 - 2007
Academic lecturer “International Business”
Oversaw ~55 bachelor students per term
- Pforzheim Business School, Bachelor and MBA Program, Pforzheim, Germany
Professor International Business, Spring: from 2000
Academic advisor and program director for various programs on International Business.
Oversaw 5 times ~40 students with term papers, assignments, etc. per term.
Oversaw bachelor and master thesis ~5 per term. Various academic responsibilities
- University of Cooperative Education, Bachelor Program, Villingen-Schwenningen, Germany
Professor International Marketing, Fall and Spring: from 1998 - 2000
Academic advisor and program director for various programs on International Marketing.
Oversaw 4 times ~30 students with term papers, assignments, etc. per term.
Oversaw bachelor ~5 per term with various academic responsibilities
- J.L. Kellogg Graduate School of Management, Northwestern University, Evanston. Il. USA
Visiting Associate Professor of International Management, Fall and Spring: from 1990 - 1991
Academic advisor for the program on Management of International Business.
6. Research experience
- Pforzheim Business School, Department of International Business, Pforzheim, Germany
Globalization of Chinese Companies, various publications 2011-2019 B2B Marketing and Branding, various publications 2010-2015 Ingredient Branding various publications 2007-2010
- China Europe International Business School (CEIBS), Shanghai, China
Marketing and Branding of Business Brands in China, Globalization of Chinese Companies, various publications and case studies 2007-2010
- Illinois Institute of Technology, Ed Kaplan Entrepreneurial Studies Program Chicago, Il.
Ingredient Branding and International Business, various publications and case studies 2006-2007
- Pforzheim Business School, Department of International Business, Pforzheim, Germany Internationalization of German companies, Hidden Champions of the Black Forest, various publications and case studies from 2000
7. Professional experience
- Managing Partner LEK Partnership, London Managing Director Germany LEK Consulting, Munich, Germany, 1995 - 1997
- Partner Arthur Andersen & Co. Management Consultants, Stuttgart, Germany, 1991 - 1995 Others: 1978 - 1990 see LinkedIn profile https://de.linkedin.com/in/waldemar-pfoertsch-1b41b94
8. Languages
German: Native. English: Fluent. Spanish: Beginner