University of Economics and Business
 
Prof. Waldemar Adam Pfoertsch



 

1. Personal Information

 

2. Education

 

  • Free University, Berlin, Germany

 

PhD Business Administration (Dr. rer. Pol.), June 23, 1981.

- General Examination Fields: Marketing, Economics, Organizational Behavior

Free University, Berlin, Germany

 

  • Master Economics (Diplom Volkswirt), June 1978
  • Master Business Administration (Diplom Kaufmann), November 1978

 

3. Dissertation

“Technology Transfer from Universities: Initiation and implementation of research and development results through universities on the example of appropriate technologies” Universitärer Technologie-Transfer: Initiierung und Implementierung von Forschungs- und Entwicklungsergebnissen durch die Universität am Beispiel der Angepaßten Technologien, in German language) Advisors: Professors Urs Jaeggi, Free University Berlin; Professor Wolf Koerner University of Kassel, Germany

4. Fellowships and awards

 

  • 2016 “PraxisPreis” Award for cooperation between industry, teaching and research, Pforzheim Business School, Pforzheim University
  • 2010-2012 China Europe International Business School (CEIBS) Research Fellowship, Shanghai 2007 Allied Academies Distinguished Research Award, Candler, NC, USA

 

5. Teaching and advising experience

 

  • School of Economics and Business, University of Ljubljana (SEB LU)

 

Visiting Professor, Summer School: from 2019

Academic advisor and program lecturer on Global Marketing.

Oversaw ~30 student with post assignments

 

  • ESSEC/Mannheim Business School, Executive MBA Program, Mannheim, Germany

 

Lecturer, Spring: from 2016

Academic advisor and program director for the École supérieure des sciences économiques et commerciales (ESSEC) – Mannheim program on Digital Business Transformation.

Oversaw ~40 executive student with post assignments per term.

Lecturer, Summer: from 2013 - 2016

Academic advisor and program director for the Chinese University of Hongkong (CUHK) –

 

  • Mannheim program on Globalization of Chinese Companies.

 

Oversaw ~30 executive students with pre/post assignments per term.

Lecturer, Summer: from 2014 - 2016

Academic advisor and program director for the Indian Institute of Management Calcutta (IIMC) – Mannheim program on International Management with German Characteristics.

Oversaw ~40 executive students pre/post assignments per term.

 

  • School of Economics and Management (SME) Tongji University, eMBA Shanghai, China

 

Visiting Professor for Business Marketing, Spring: from 2012

Academic advisor and program director for the course “Business-to-Business Marketing and Branding”

Oversaw ~35 executive students pre/post assignments per term.

 

  • China Europe International Business School (CEIBS), MBA and eMBA Shanghai, China

 

Associate Professor for Business Marketing: from 2007 - 2010

Academic director “Business-to-Business Marketing and Branding”

Oversaw ~65 MBA students per year and 3 times ~85 executive students per term.

Academic lecturer “Marketing and Branding”

Oversaw ~65 MBA students per year.

 

  • Academic lecturer for the jointly Harvard Business School, China Europe International Business School, IESE Business School “Global CEO Program for China”

 

Oversaw ~55 CEOs per year.

 

  • Illinois Institute of Technology, Ed Kaplan Entrepreneurial Studies Program Chicago, Il.

 

Visiting Professor for International Business: 2006 - 2007

Academic lecturer “International Business”

Oversaw ~55 bachelor students per term

 

  • Pforzheim Business School, Bachelor and MBA Program, Pforzheim, Germany

 

Professor International Business, Spring: from 2000

Academic advisor and program director for various programs on International Business.

Oversaw 5 times ~40 students with term papers, assignments, etc. per term.

Oversaw bachelor and master thesis ~5 per term. Various academic responsibilities

 

  • University of Cooperative Education, Bachelor Program, Villingen-Schwenningen, Germany

 

Professor International Marketing, Fall and Spring: from 1998 - 2000

Academic advisor and program director for various programs on International Marketing.

Oversaw 4 times ~30 students with term papers, assignments, etc. per term.

Oversaw bachelor ~5 per term with various academic responsibilities

 

  • J.L. Kellogg Graduate School of Management, Northwestern University, Evanston. Il. USA

 

Visiting Associate Professor of International Management, Fall and Spring: from 1990 - 1991

Academic advisor for the program on Management of International Business.

6. Research experience

 

  • Pforzheim Business School, Department of International Business, Pforzheim, Germany

 

Globalization of Chinese Companies, various publications 2011-2019 B2B Marketing and Branding, various publications 2010-2015 Ingredient Branding various publications 2007-2010

 

  • China Europe International Business School (CEIBS), Shanghai, China

 

Marketing and Branding of Business Brands in China, Globalization of Chinese Companies, various publications and case studies 2007-2010

 

  • Illinois Institute of Technology, Ed Kaplan Entrepreneurial Studies Program Chicago, Il.

 

Ingredient Branding and International Business, various publications and case studies 2006-2007

 

  • Pforzheim Business School, Department of International Business, Pforzheim, Germany Internationalization of German companies, Hidden Champions of the Black Forest, various publications and case studies from 2000

 

7. Professional experience

 

  • Managing Partner LEK Partnership, London Managing Director Germany LEK Consulting, Munich, Germany, 1995 - 1997
  • Partner Arthur Andersen & Co. Management Consultants, Stuttgart, Germany, 1991 - 1995 Others: 1978 - 1990 see LinkedIn profile https://de.linkedin.com/in/waldemar-pfoertsch-1b41b94

 

8. Languages

German: Native. English: Fluent. Spanish: Beginner