Author: Pham Manh Cuong

Major: Business Administration

Lecturer: Dr. Le Anh Tuan

• Finding out solutions to promote Vietnam tourism advertising activities in Asian markets
• Systematizing some basic theoretical factors on tourism and promotion activities
• Analyzing the Vietnam tourism promotion activities in practice in Asian markets in recent years
• Suggesting practical and uniform solutions to enhance Vietnam tourism promotion activities aimed at the ASEAN tourists

• Systematizing the rationale and concept related to market, marketing and tourism promotion activities
• Researching the key market - the ASEAN block, pointing out its unique potential
• Analyzing, evaluating and pointing out the advantages and disadvantages and justifications for Vietnam tourism promotion activities in general and the objectives in exploring the Asian markets in particular
• Suggesting the specific solutions to promote Vietnam tourism in order to attract tourists in the targeted markets in Asian
• This research work aims to serve as a basic reference for tourist companies to apply.