Print page
Back page
Topic: Some solutions to improve management and to protect trademark right at Phu Nhuan Jewelry Joint Stock Company in Vietnam market
18/08/2008 21:10
Sign: LC263
Author: Pham Tuan Anh
Major: Business Administration
Year: 2007
Lecturer: Assoc. Pro. Dr. Truong Dinh Chien
Research purposes:
- Systematizing the theory on companies’ trademark registration and protection
- Evaluating PNJ Company’s trademark registration and protection
- Suggesting the feasible and systematic solutions to complete building and managing company’s trademark in the next period
New contributions:
- Systematizing the basic theories on enterprises’ trademark in jewelry sector
- Determining the role and significance of trademark in jewelry sale industry; analyzing the factors that influence building and managing product trademark in the jewelry market in Vietnam
- Evaluating the trademark situation of PNJ in Vietnam market and giving the solutions to build and manage PNJ products’ trademark in Vietnam market