1.
Personal detail
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Full name:
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Dao Cam Thuy
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Year of birth:
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1987
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Position:
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Marketing lecturer, School of
Business Adminitration, VNU University of Economics and Business
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Degree:
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PhD. (2019)
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Mobile phone:
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(84) 985088287
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E-mail:
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daocamthuymkt@gmail.com
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Address:
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E4, 144, Xuan Thuy Street, Cau
Giay District, Hanoi
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2.
Education
- 2009:
Advertising management - Marketing, National Economics University
- 2014:
MA. Business Administration (Marketing), National Economics University
- 2019:
PhD. Marketing, National Economics University
3.
Working Experience
- 2/2020-present:
Marketing lecturer - School of Business Adminitration - VNU University of
Economics and Business
- 4/2014-present:
Founder & CEO, Mars Education
- 4/2016-present: Trainer & consultant: Micro market assessment (VietinBank), Identify
and care for priority customers (VietinBank), Quality management of banking
services (Abbank), Marketing strategy in business (Vinacare), Building up the
Marketing Department (Nam A JSC.)…
- 5/2018-4/2019:
Marketing director - HM Group
- 9/2015-11/2017:
Marketing & communication senior, Corporate Division, VietinBank
- 6/2011-9/2015:
Marketing & Sale senior, Retail Division, VietinBank
- 10/2009-6/2011:
Marketer, Habubank
- 6/2009-10/2009:
Marketer, VTC Comtech
4.
Publications
4.1.
Articles, working papers
- Developing
online-based marketing system - inevitable tendency of all commercial banks in
Vietnam, Journal of Commercial Science, No. 67 (March 2014), pp. 32 - 38.
- Saving
behavior of retail banking customers at commercial banks in Vietnam, 2014, Journal of Economics & Development, No. 201, pp. 68 - 73.
- Sustainable
development solution mobilizes private saving of commercial banks in Vietnam,
2017, Journal of Information and Forecasting, No. 141, pp. 26 - 31.
- Special
programmes for loyal customers who have savings deposit at commercial banks in
Vietnam, Journal of Commercial Science, No. 106 (August 2017), pp. 42 - 49.
- Social
responsibility and branding asset of commercial joint stock banks in Vietnam,
2017, Proceedings of the national scientific conference, June 2017, pp. 286 -
294.
- Influencing
factors of customers loyalty towards commercial banks in Vietnam, 2018, Journal
of Economics and Forecasting No. 30 (November 2018).