University of Economics and Business
 
Dao Cam Thuy



1. Personal detail

Full name:

Dao Cam Thuy                   

 

Year of birth:

1987                     

Position:

Marketing lecturer, School of Business Adminitration, VNU University of Economics and Business               

Degree:

PhD. (2019)                        

Mobile phone:

(84) 985088287                   

E-mail:

daocamthuymkt@gmail.com                           

Address:

E4, 144, Xuan Thuy Street, Cau Giay District, Hanoi

2. Education

  • 2009: Advertising management - Marketing, National Economics University
  • 2014: MA. Business Administration (Marketing), National Economics University
  • 2019: PhD. Marketing, National Economics University

3. Working Experience

  • 2/2020-present: Marketing lecturer - School of Business Adminitration - VNU University of Economics and Business
  • 4/2014-present: Founder & CEO, Mars Education
  • 4/2016-present: Trainer & consultant: Micro market assessment (VietinBank), Identify and care for priority customers (VietinBank), Quality management of banking services (Abbank), Marketing strategy in business (Vinacare), Building up the Marketing Department (Nam A JSC.)…
  • 5/2018-4/2019: Marketing director - HM Group
  • 9/2015-11/2017: Marketing & communication senior, Corporate Division, VietinBank
  • 6/2011-9/2015: Marketing & Sale senior, Retail Division, VietinBank
  • 10/2009-6/2011: Marketer, Habubank
  • 6/2009-10/2009: Marketer, VTC Comtech

4. Publications

4.1. Articles, working papers

  1. Developing online-based marketing system - inevitable tendency of all commercial banks in Vietnam, Journal of Commercial Science, No. 67 (March 2014), pp. 32 - 38.
  2. Saving behavior of retail banking customers at commercial banks in Vietnam, 2014, Journal of Economics & Development, No. 201, pp. 68 - 73.
  3. Sustainable development solution mobilizes private saving of commercial banks in Vietnam, 2017, Journal of Information and Forecasting, No. 141, pp. 26 - 31.
  4. Special programmes for loyal customers who have savings deposit at commercial banks in Vietnam, Journal of Commercial Science, No. 106 (August 2017), pp. 42 - 49.
  5. Social responsibility and branding asset of commercial joint stock banks in Vietnam, 2017, Proceedings of the national scientific conference, June 2017, pp. 286 - 294.
  6. Influencing factors of customers loyalty towards commercial banks in Vietnam, 2018, Journal of Economics and Forecasting No. 30 (November 2018).