Host organization: University of Economics and Business - Vietnam National University, Hanoi

Duration: 2009 - 2011

Research goal and objectives:

• Goal:

The research project studied a scientific basis of and proposed resolutions for community culture development at the  University of Economics and Business in twenty years.

• Objectives:

-         Studying a theoretical basis and practices of community culture development at the University of Economics and Business.

-         Analyzing characteristics, requirements and steps to develop community culture at the University of Economics and Business.

-         Proposing recommendations to develop community culture to the University of Economics and Business.

-         Providing the University of Economics and Business with applied products of community culture development.

2. Contents:

• Chapter 1: A theoretical basis and practices of community culture development at the University of Economics and Business - VNU.
• Chapter 2: Building community culture at the University of Economics and Business - VNU.
• Chapter 3: Resolutions and applied products.

Research results:

The research work clarified the theoretical basis and practices of and suggested solutions for community culture development at the University of Economics and Business - VNU.

Research announcements (Articles):

-        MA. Nguyen Viet Loc, Organizational culture of the Vietnam National University, Hanoi in the context of innovation and integration, Journal of Science - Economics and Business (Volume 25, No. 4, 2009).

-         MA. Nguyen Viet Loc, Some issues of organizational cultural development in the context of innovation and integration, Journal of Educational Theory (ISSN 0868-3492, No. 11, 2009).

Applied products:

- Product 1: Proposal of community culture development for the University of Economics and Business - VNU.

-  Product 2: Guidelines for community culture development at the University of Economics and Business - VNU.

-    Product 3: A draft list of rituals of a year.

-    Product 4: A staff’s handbook.

-   Product 5: Articles.

Application:

• The research results will be used to build community culture at the University of Economics and Business - VNU and later they will serve as a basis to further develop community culture at VNU’s university members and other universities nationwide.
• The implementation of the project of community culture development will build up the commercial brand of the University of Economics and Business - VNU.