University of Economics and Business
 
Mary Catherine Colley



1. Personal information

  • Mary Catherine Colley, MBA, PhD
  • Troy University Sorrell College of Business
  • Associate Professor of Marketing Email: mccolley@troy.edu

2. Education

 

  • PhD, University Southern Mississippi, International Economic Development (Business), 2006 (AACSB accredited).

 

Dissertation Title: “Export Development Needs: The Importance of Networking to Small and Medium-Sized Manufacturing Exporters in Alabama”

 

  • MBA, Auburn University, 1998, focus on International Marketing BA, Auburn University, Spanish International Trade, 1994

 

Completed 18 hours or more each in Management and Marketing graduate courses

3. International Teaching

 

  • Prior to COVID-19 planned to teach Global Marketing in Malaysia during Spring Break 2020. End result was teaching it online.
  • Taught International Marketing, Business Ethics, and Retailing at Troy University’s partnership universities in Ho Chi Minh and Hanoi, Vietnam four times between 2014-2019.
  • Served as faculty lead in 2014 on a 2-week trip to China with Troy’s Confucius Institute. This was the first study abroad where Troy University’s online students across the U.S. attended a study abroad opportunity.
  • In addition, I have studied abroad as a student in Madrid, Spain; Hungary, Slovak Republic, Czech Republic; and Ambergris Caye, Belize. I have traveled to 5 continents and over 25 countries.

 

4. International Awards and Honors

 

  • Alumni Thematic International Exchange Scholar (TIES) Program, Kansas City, MO, March 2019
  • Fulbright Specialist, U.S. Department of State’s Bureau of Educational and Cultural Affairs. Served at University College of Ghent. Lectured Dutch students on Global Innovation and Social and Sustainable Entrepreneurship (October, 2017)
  • Fulbright Specialist Program Roster Candidate, U.S. Department of State’s Bureau of Educational and Cultural Affairs (October 23, 2015)
  • Fellowship, Faculty Development in International Business globalization seminar (June 1, 2013)
  • Fellowship, Faculty Development in International Business globalization seminar (May 1, 2011)
  • Chancellor's International Initiative, Chancellor of Troy University (April 1, 2008) Traveled to Chile and Argentina with Alabama’s International Trade Office.

 

5. Administrative Assignments

 

  • Assistant Director for the Sorrell College of Business Global Scholars Program – January 2020 – Present
  • Academic Advisor for General Business, Department, (August 1, 2006 - Present).
  • Advise General Business majors and graduate students
  • Associate Chair of the Division of Management and Marketing, Department (August 1, 2012 - August 1, 2014).
  • Served as Associate Chair of the Division of Management and Marketing. Served as one of five Associate Chair positions that report to the Division Chair of Management Marketing. Administrative duties included: reorganization of the Sorrell College of Business during AACSB accreditation process, resolving advising issues, scheduling courses and assigning faculty, grant writing, completing faculty evaluations, and more.

 

6. Professional Positions Academic

 

  • Associate Professor, Department of Marketing, Troy University. (August 1, 2012 - Present).
  • Associate Chair, Division of Management and Marketing, Troy University. (August 1, 2012 - 2014).
  • Assistant Professor, Troy University. (August 1, 2006 - August 1, 2012).
  • Adjunct Professor, Southern Union Community College. (August 15, 2005 - December 15, 2005).
  • Adjunct Professor, Southern Union Community College. (August 15, 2004 - December 15, 2004).

 

Professional

 

  • Consultant, Alabama Rural Corporation, technical assistance, grant management, and marketing. (May 1, 2018 - May 1, 2019).
  • Marketing Manager, Alabama Technology Network at Auburn University. (August 1, 2001 - June 30, 2006).
  • Sales Manager, BellSouth. (December 21, 1998 - May 15, 2001).
  • Graduate Research Assistant, Alabama Technology Network at Auburn University. (January 1, 1997 - December 15, 1998).
  • Development Coordinator, Auburn University. (August 1, 1995 - September 1, 1997).
Licensures and Certifications
  • Canvas certification, Troy University. (April 23, 2017).
  • Master's Certificate in Project Management, George Washington University. (August 18, 2000).
  • Alabama Real Estate license, Alabama Real Estate Commission. (November 20, 1999 - Present).
Professional Memberships
  • Society for Marketing Advances. (August 1, 2006 - 2012).
  • Philanthropy Chair, East Alabama Public Relations Council. (January 1, 2005 - December 30, 2008).

 

7. Research

Published Intellectual Contributions Refereed Journal Articles

 

  • Colley, M. C., Schrimsher, M. (2019). BWP Bats: A marketing case study of maple bats in the major baseball leagues. Journal of Marketing Development and Competitiveness, 13(2). www.na-businesspress.com/jmdcopen.html
  • Fretwell, C. E., Lewis, C. C., Hannay, M. D., Colley, M. C. (2017). Need for Affiliation of College Football Fans: A Partial Least Squares (PLS) Path Modeling Approach. Journal of Marketing Development and Competitiveness / North American Business Press, 11(3). http://www.na-businesspress.com/jmdcopen.html
  • Colley, M. C., Fretwell, C. E., Bourdeau, B. (2017). From Social Entrepreneurship to Sustainable Entrepreneurship: Improving the value chain and marketing of Haitian chocolate. Journal of Strategic Innovation and Sustainability, 12(2), 29. www.na-businesspress.com/jsisopen.html
  • Colley, M. C., Morehead, W. A., Perkins, R. L. (2015). An Education Grounded in Ethics. Business Education Innovation Journal, 7(2). www.beijournal.com/
  • Colley, M. C., McElroy, R. (2014). One Teaspoon at a Time: Saving a Company by Engaging the Community. Journal of Management and Sustainability, 4(4), 6. www.ccsenet.org/journal/index.php/jms
  • Colley, M. C. (2014). From Jail Time to Swagger, Romance and Machoism: Changing the image of the minivan. International Research Journal of Applied Finance, 2, 171-
  • 185. https://irjaf.com/uploads/IRJAF_case_studies_in_finance_and_accounting
  • _Vol_II.pdf
  • Colley, M. C., Butler, D., Fuller, T. (2011). General Motors' Bankruptcy: The Impact on Griffin Motors. Journal of Business Cases and Applications, 4, 19. www.aabri.com/manuscripts/11787.pdf
  • Colley, M. C., Gatlin, B. (2010). International Success the Second Time Around: A Case Study. Journal of Global Academy of Marketing Science, as of 2011 known as Journal of Global Scholars of Marketing Science: Bridging Asia and the World, 20- 2(Special Issue on Global Research Cooperation in Marketing), 173-178. jgams.net/main.html
  • Colley, M. C., Roberts, E. J. (2009). "Be the Purple Accounting Cow: Differentiating while Retaining and Attracting Clients and Profitability. Journal of Global Business Development, Vol. 2(No. 1).
  • Colley, M. C., Gatlin, B. (2009). Social Learning Projects: Educating Students, Improving Communities and Promoting the University. Journal of Global Business Development (Vol. 2, No. 1).
Conference Proceedings
  • Colley, M.C. (2019), International Academy of Business Disciplines, "BWP Bats: A marketing case study of maple bats in the Major Baseball League" Jacksonville, FL, United States of America. (April 5, 2019).
  • Colley, M. C. (2015). Sustainability and Experiential Learning: Out of the classroom and into the community. Society for Applied Anthropology.
  • Colley, M. C., Butler, D. D., Fuller, T. S. (2010). GM Files for Bankruptcy and a Local Dealership Closes Its Doors. Atlanta: Society for Marketing Advances.
  • Colley, M. C. (2010). The Case of the Child Advocacy Center: The Marketing Challenges of a Small Town Nonprofit (pp. 90-91). Society for Marketing Advances.
  • c.ymcdn.com/sites/www.marketingadvances.org/resource/resmgr/imported/2010%20 SMA%20Proceedings.pdf
  • Colley, M. C., Gatlin, B. (2009). International Success the Second Time Around: A Case Study (pp. 75-78). Society for Marketing Advances. http://marketingadvances.org/associations/6141/files/Society%20of%20Marketing%2 0Advances_%20Proceedings%202009.pdf
  • Colley, M. C., Roberts, E. J. (2009). Be the Purple Accounting Cow: Differentiating while Retaining and Attracting Clients Profitably. Global Business Development Institute 11th International Conference.

 

Development Activities Attended

 

  • Seminar, "Instructor Videos and the Education Production Function in Online Economics Courses," Troy University SCOB, Phenix City, AL, United States of America. (March 22, 2017).
  • Seminar, "Motivations and Intentions of Tourists to Visit Dark Tourism Locations," Troy University SCOB, Phenix City, AL, United States of America. (March 22, 2017).
  • Seminar, "A Statistical Analysis of Online Economics Students," Troy University SCOB, Phenix City, AL, United States of America. (February 1, 2017).
  • Seminar, "Developing a Data Driven Decisions Mindset in an Undergraduate Business Curriculum," Troy University SCOB, Phenix City, AL, United States of America. (February 1, 2017).
  • Seminar, "A Case Study Perspective for Balanced Perioperative Workflow Achievement through Data-Driven Process Improvement," Troy University SCOB, Phenix City, AL, United States of America. (October 26, 2016).
  • Seminar, "Cultural Differences in Decision Styles and the Impact of Information Technology," Troy University SCOB, Phenix City, AL, United States of America. (October 26, 2016).
  • Seminar, "Four Steps to Student Success with Academic Video," Sonic Foundry. (April 19, 2016).
  • Seminar, "The "Big Five" and the SEC: Personality Traits, Social Identification and Need for Affiliation of College Football Fans - Educational Technology Workshop," Troy University Phenix City campus, Phenix City, Alabama, United States of America. (March 23, 2016).
  • Tutorial, "Camtasia," Troy University, Troy, AL, United States of America. (August 25, 2015).
  • Workshop, "SCOB Informational Meeting: Effective Communication with Blackboard Tools," SCOB. (April 16, 2015).
  • Seminar, "The New Digital Divide - The Effects of Information Technology Illiteracy in the Information Age on Career Opportunity," Troy University Phenix City campus, Phenix City, Alabama, United States of America. (February 3, 2015).
  • Seminar, "AACSB classification of PRJ pubs and Aflac Inc.," Troy University Phenix City campus, Phenix City, Alabama, United States of America. (November 19, 2014).
  • Seminar, "One Teaspoon at a Time and Business Dean Turnover," Troy University Phenix City campus, Phenix City, Alabama, United States of America. (October 22, 2014).
  • Seminar, "Tax Fraud and Social Media for Small Businesses," Troy University Phenix City campus, Phenix City, Alabama, United States of America. (May 8, 2014).
  • Seminar, "Phenix City Retention Committee and University-Level Retention," Troy University Phenix City campus, Phenix City, Alabama, United States of America. (March 26, 2014).
  • Seminar, "A Business Process Management Approach to Perioperative Supplies and An Examination of the Role of Social Influence and Organizational Hierarchy on Knowledge Management Systems Usage," Troy University Phenix City campus, Phenix City, Alabama, United States of America. (February 12, 2014).
  • Seminar, "Neural Advertising and Unlearning Cynicism," Troy University Phenix City campus, Phenix City, Alabama, United States of America. (December 5, 2013).
  • Seminar, "Knowledge Management Systems Research," Troy University Phenix City campus, Phenix City, Alabama, United States of America. (October 23, 2013).
  • Seminar, "Retirement Planning for GenY, Pedagogic Research: Colonial Title, iClickers for Classroom Enhancement: An Overview," Troy University Phenix City campus, Phenix City, Alabama, United States of America. (September 25, 2013).
  • Tutorial, "Online Instructor Design Series: eTroy Exemplary Course," Troy University, online, United States of America. (May 21, 2013).
  • Seminar, "Myers-Briggs Type Indicator, A/B Personality Types, and Locus of Control: Where do They Intersect? Embedding Sustainability and Resiliency in Management Curriculum," Troy University Phenix City campus, Phenix City, Alabama, United States of America. (May 8, 2013).
  • Tutorial, "Blackboard Collaborate Training Session," Troy University, Phenix City, AL,United States of America. (March 28, 2013).
  • Seminar, "Accordant Theory of Worker Well-Being, A Phased Approach to Implementing radio Frequency Identification Technologies within the Perioperative Process,," Troy University Phenix City campus, Phenix City, Alabama, United States of America. (March 27, 2013).
  • Tutorial, "Online Instructor Design Series: Blogs, Wikis, Journals...and Pinterest," Troy University, Phenix City, AL, United States of America. (March 26, 2013).
  • Seminar, "Geographic Information Systems for Business, Personality Research: Myers Briggs, Locus of Control, and Type A/B Personality Correlations,” Troy University Phenix City campus, Phenix City, Alabama, United States of America. (February 20, 2013).
  • Seminar, "Personality Research: Myers Briggs, Locus of Control, and Type A/B Personality Correlations, Messaging Systems Performance Factors on the Mainframe,” Troy University Phenix City campus, Phenix City, Alabama, United States of America. (November 14, 2012).
  • Seminar, "Culture and Deception in Computer-Mediated Communication," Troy University Phenix City campus, Phenix City, Alabama, United States of America. (October 24, 2012).
  • Seminar, "Live Long and Prosper, Culture and Deception in Computer-Mediated Communication," Troy University Phenix City campus, Phenix City, Alabama, United States of America. (October 24, 2012).
  • Seminar, "The Higher Education Workplace: Meeting the Needs of Multiple Generations," Troy University Phenix City campus, Phenix City, Alabama, United States of America. (September 28, 2012).
  • Seminar, "Social Media outlets for International Development, Analyzing Block Scheduling Heuristics for Perioperative Scheduling Flexibility: A Case Study Perspective," Troy University Phenix City campus, Phenix City, Alabama, United States of America. (September 26, 2012).
  • Seminar, "Cultural Differences in Assertiveness," Troy University Phenix City campus, Phenix City, Alabama, United States of America. (February 22, 2012).
  • Seminar, "A Longitudinal Study of U.S. Business School Dean Turnover, Cultural Differences in Assertiveness," Troy University, Phenix City, AL, United States of America. (February 22, 2012).
  • Seminar, "What Small Business Owners Should Know About Employment Law," Troy University, Phenix City, AL, United States of America. (November 16, 2011).
  • Seminar, "The Higher Education Workplace: Meeting the Needs of Multiple Generations, Do You Hear What I Hear? An Experimental Study of Sounds and
  • Emotional Response,” Troy University, Phenix City, AL, United States of America. (September 28, 2011).
  • Seminar, "FDIB - Globalization Seminar," University of Memphis/ CIBER center, Memphis, TN, United States of America. (June 2, 2011 - June 5, 2011).
  • Tutorial, "Smartboard training," Troy University, Phenix City, AL, United States of America. (March 2, 2011).
  • Conference Attendance, "Society for Marketing Advances," Atlanta, GA, United States of America. (November 3, 2010 - November 6, 2010).
  • Conference Attendance, "Troy University Business Research Symposium," Troy University Sorrell College of Business, Montgomery, Alabama, United States of America. (February 25, 2010 - February 27, 2010).
  • Conference Attendance, "Society for Marketing Advances," New Orleans, LA, United States of America. (November 3, 2009 - November 5, 2009).
  • Conference Attendance, "Troy University Business Research Symposium," Troy University, Dothan, Alabama, United States of America. (April 1, 2009 - April 3, 2009).
  • Conference Attendance, "GBDI 11th International Conference," Global Business Development Institute, Las Vegas, Nevada, United States of America. (March 22, 2009 - March 25, 2009).
  • Seminar, "NEH webinar for grants," National Endowment for the Humanities, Phenix City, Alabama, United States of America. (September 1, 2008).
  • Conference Attendance, "Troy University Business Research Symposium," Troy University, Destin, Florida, United States of America. (February 21, 2008 - February 23, 2008).
  • Conference Attendance, "Society for Marketing Advances 2007 Conference," Society for Marketing Advances, San Antonio, Texas, United States of America. (November 7, 2007 - November 10, 2007).

 

8. Teaching

Teaching Experience Troy University

 

  • BUS 4493, Guided Independent Study
  • BUS 6625/6626, MGT 6625, Specialized Study MBA 6661, Global/Strategic Marketing Management MGT 4478, International Management
  • MKT 3300, Principles of Marketing MKT 3362, Advertising
  • MKT 4462, Consumer Behavior MKT 4468, Global Marketing
  • Directed Student Learning
  • Directed Individual/Independent Study, "Marketing Medical Tourism in Costa Rica," MKT 4499. (January 8, 2020 – May 3, 2020).
  • Advised: Jessica Stein
  • Directed Individual/Independent Study, "International Retailing and Globalization," MBA. (May 15, 2015 - July 31, 2015).
  • Advised: Rachel Hooper
  • Directed Individual/Independent Study, "Sustainability in Business." (March 15, 2015 - May 15, 2015).
  • Advised: Mohammed Alsaid
  • Created course for students to study abroad in China, SCOB. (March 1, 2014 - July 31, 2014).
  • Advised: Graham Pierce, Rachel Hooper, Jessica Hubers
  • Directed Individual/Independent Study, "For Profit vs. Non Profit Colleges: Marketing Ethics and Comparison," Sorrell College of Business. (March 15, 2011 - May 15, 2011).
  • Advised: April Butler
  • Directed Individual/Independent Study, "GM Files for Bankruptcy and a Local Dealership Closes Its Doors," MBA. (October 10, 2010 - December 10, 2010). Advised: Tim Fuller
  • Directed Individual/Independent Study, "Organization of MBA 6661, MKT 3361 and MKT 4468 articles for marketing classes," MBA. (March 15, 2010 - May 15, 2010). Advised: Lindy Streetman
  • Directed Individual/Independent Study, "Marketing to the Bottom of the Pyramid research," Business. (March 15, 2009 - May 15, 2009).
  • Advised: Katie Ninas
  • Directed Individual/Independent Study, "Writing and Publishing a Social Learning paper and an International case study," Business. (January 6, 2009 - March 15, 2009).
  • Advised: Brandie Gatlin

 

Presentations Given

 

  • Colley, M. C. (Presenter & Author), International Academy of Business Disciplines, "BWP Bats: A marketing case study of maple bats in the major baseball leagues," Jacksonville, FL, United States of America. (April 5, 2019).
  • Colley, M. C. (Presenter & Author), Phenix City Business Research Colloquium, "From Tree to Bar: Creating and Managing a Sustainable Business in Haiti," Troy University, Phenix City, AL, United States of America. (February 3, 2016).
  • Colley, M. C., Society for Marketing Advances, "From Tree to Bar: Creating and Managing a Sustainable Business in Haiti," San Antonio, TX, United States of America. (November 5, 2015).
  • Colley, M. C., Society for Applied Anthropology, "Sustainability and Experiential Learning: Out of the classroom and into the community," Pittsburgh, PA, United States of America. (March 26, 2015).
  • Colley, M. C., McElroy, R. (Author Only), Phenix City Business Research Colloquium, "One Teaspoon at a Time: Saving a Company by Engaging the Community," Troy University, Phenix City, AL, United States of America. (October 22, 2014).
  • Colley, M. C. (Presenter & Author), McElroy, R. (Author Only), Academy of Business Research, "One Teaspoon at a Time: Saving a Company by Engaging the Community," Atlantic City, NJ, United States of America. (September 25, 2014).
  • Colley, M. C., Marketing Management Association, "The SoooooooMe Train," New Orleans, LA, United States of America. (September 20, 2013).
  • Colley, M. C., Phenix City Business Research Colloquium, "Embedding Sustainability and Resiliency in Management Curriculum," Troy University, Phenix City, AL, United States of America. (May 8, 2013).
  • Colley, M. C., Phenix City Business Research Colloquium, "Social Media Outlets for International Development," Phenix City, Alabama, United States of America. (September 26, 2012).
  • Colley, M. C. (Presenter & Author), Fretwell, C. E. (Author Only), The Academic Forum, "From Jail Time to Swagger, Romance, and Machoism: Changing the image of the minivan," Fort Lauderdale, FL, United States of America. (December 5, 2011).
  • Colley, M. C. (Presenter & Author), The Academic Forum, "Selling Something You Don't Have: Ethics and Ticketbrokers," Fort Lauderdale, FL, United States of America. (December 5, 2011).
  • Colley, M. C. (Presenter & Author), Society for Marketing Advances, "GM Files for Bankruptcy and a Local Dealership Closes Its Doors," Atlanta, GA, United States of America. (November 6, 2010).
  • Colley, M. C. (Presenter & Author), Society for Marketing Advances, "The Case of the Child Advocacy Center: The Marketing Challenges of a Small Town Nonprofit," Atlanta, GA, United States of America. (November 5, 2010).
  • Colley, M. C. (Presenter & Author), Gatlin, B. (Author Only), Society for Marketing Advances, "International Success the Second Time Around: A Case Study," New Orleans, LA, United States of America. (November 6, 2009).
  • Colley, M. C. (Presenter & Author), Roberts, E. J. (Presenter & Author), Troy University Sorrell College of Business Research Symposium, "Making the Most of Your Assets: How to Market an Accounting Firm," Troy University Sorrell College of Business, Dothan, AL, United States of America. (April 2009).
  • Colley, M. C. (Presenter & Author), Roberts, E. J. (Author Only), Global Business Development Institute 11th International Conference, "Be the Purple Accounting Cow: Differentiating while retaining and attracting clients profitably," Las Vegas, Nevada, United States of America. (March 22, 2009).
  • Colley, M. C. (Presenter & Author), Gatlin, B. (Presenter & Author), Global Business Development Institute 11th International Conference, "Social Learning Projects: Educating students, improving communities and promoting the university," Las Vegas, Nevada, United States of America. (March 22, 2009).
  • Colley, M. C. (Presenter & Author), Society for Marketing Advances, "The Impact of Networking: Exporting Manufacturers in Alabama," Society for Marketing Advances, San Antonio, Texas, United States of America. (November 7, 2007).
  • Contracts, Grants and Sponsored Research Grant
  • Colley, M.C. Study Abroad Program in Belgium to Support Inaugural Global Honors Program for the Sorrell College of Business. Sponsored by U.S. Embassy Brussels FY 2019 Annual Program Statement, Department of State, U.S. Mission to Belgium. Grants.gov, $99,106. (Submitted July 2019). Not Funded
  • Colley, M.C., Smith, John, Tomlinson, Jason, Rural Business Development Grant, Economic Development in rural Georgia. Sponsored by the United States Department of Agriculture. External Grant. $81,500. (Submitted May 2018). Funded.
  • Colley, M.C., Smith, John, Tomlinson, Jason, Rural Business Development Grant, Economic Development in rural Alabama. Sponsored by the United States Department of Agriculture. External Grant. $95,000. (Submitted May 2018). Not Funded.
  • Colley, M.C., “Global Innovation, Social and Sustainable Entrepreneurship Lectures”.
  • Fulbright Grantee. Sponsored by the U.S. Department of State’s Bureau of Educational and Cultural Affairs. University College, Ghent, Belgium $2,900. (October 2017). Funded.
  • Colley, M. C., "From Tree to Bar: Creating and Managing a Sustainable Business in Haiti," Sponsored by Troy University, Troy University, $750.00. (November 3, 2015
  • - November 7, 2015). Funded.
  • Colley, M. C. (Principal), "Experiential Learning: Alabama Bus Tour on Sustainability," Sponsored by Alabama Power Foundation, Private, $19,550.00. (March 1, 2015 - August 30, 2015). Not Funded.
  • Colley, M. C. (Principal), "Entrepreneurship Education with Habitat in El Salvador," Sponsored by The Coleman Foundation, Private, $60,000.00. (March 8, 2014 - March 7, 2015). Not Funded.
  • Colley, M. C. (Principal), "FDIB Globalization Seminar," Other, $500.00. (June 2, 2013 - June 5, 2013). Funded.
  • Colley, M. C. (Principal), ""Selling Something You Don't Have: Ethics and Ticketbrokers"," Sponsored by Troy University, Funded, Troy University, $4,000.00. (May 15, 2011 - July 30, 2011).
  • Colley, M. C. (Principal), "FDIB Globalization Seminar," Other, $500.00. (June 2, 2011 - June 5, 2011). Funded.
  • Colley, M. C. (Principal), "General Motors’ Bankruptcy: The Impact on Griffin Motors," Sponsored by Troy University, Funded, Troy University, $4,500.00. (June 1, 2010 - August 8, 2010).
  • Colley, M. C. (Principal), "Learning and Leadership Grants," Sponsored by National Education Association, Not Funded, Federal, $2,000.00. (June 1, 2010 - July 31, 2010).
  • Colley, M. C. (Principal), "Teaching Development Fellowships," Sponsored by National Endowment for the Humanities, Not Funded, Federal, $17,000.00. (June 1, 2009 - July 31, 2009).
  • Other Awards and Honors
  • Academy of Business Research Best Paper Award, Academy of Business Research (September 30, 2014)
  • Office of Sponsored Programs Luncheon, Office of Sponsored Programs (October 1, 2008)
Research in Progress
  • "Marketing Fair Trade Products: Obstacles and Insights" (Planning).

 

8. Service

University Service

 

  • Committee Member, International Development Committee.
  • Committee Member, Engagement committee (TEC). (August 2015 - Present). Committee Member, Troy University Sponsored Creativity Committee. (July 6, 2010 - 2014).
  • Committee Member, CIBED Strategic Planning Committee. (May 25, 2010 - 2014). Faculty Advisor. (August 1, 2006 - Present).
  • Chairperson, Globalization committee. (September 1, 2012 - September 1, 2015).
  • Chairperson, Sustainability committee. (September 1, 2012 - September 1, 2015).
  • Committee Member, Undergraduate Council. (August 15, 2010 - August 15, 2015). Committee Member, SCOB Mission and Vision Statement committee. (June 7, 2012). Committee Member, Sorrell College of Business Dean Search Committee. (December 1, 2009 - May 1, 2010).
  • Discussant, Sorrell College of Business Research Symposium. (February 25, 2010 - February 27, 2010).
  • Committee Member, Ecampus Audit Committee. (October 15, 2009 - December 10, 2009).
  • Track Organizer, Sorrell College of Business Research Symposium. (October 1, 2008 - April 3, 2009).
  • Conference-Related, Sorrell College of Business Research Symposium. (February 28, 2008 - February 29, 2008).

 

Professional Service

 

  • Reviewer, Conference Paper, Society for Marketing Advances, Atlanta, GA. (July 2, 2016 - August 15, 2016).
  • Reviewer, Conference Paper, Society for Marketing Advances, Atlanta, GA. (July 2, 2016 - July 23, 2016).
  • Reviewer, Conference Paper, Southern Management Association, St. Pete Beach, FL. (May 15, 2015 - June 8, 2015).
  • Reviewer, Conference Paper, Southern Management Association, St. Pete Beach, FL. (May 15, 2015 - June 8, 2015).
  • Session Chair, Academy of Business Research, Atlantic City, NJ. (September 25, 2014). Reviewer, Journal Article, International Journal of Nonprofit and Voluntary Sector
  • Marketing. (August 1, 2014 - August 11, 2014).
  • Reviewer, Conference Paper, Southern Management Association. (April 24, 2014 - May 22, 2014).
  • Reviewer, Conference Paper, Southern Management Association. (April 24, 2014 - May 22, 2014).
  • Reviewer, Conference Paper, Knowledge, Generation, Communication, and Management 2014, Orlando, FL. (December 15, 2013 - January 3, 2014).
  • Reviewer, Journal Article, International Journal of Nonprofit and Voluntary Sector Marketing. (September 1, 2013 - October 15, 2013).
  • Attendee, Meeting, 25th Annual FDIB Seminar (International Marketing), Columbia, South Carolina. (June 2, 2013 - June 8, 2013).
  • Reviewer, Conference Paper, Society for Marketing Advances. (May 1, 2013 - May 31, 2013).
  • Reviewer/Tester, Textbook technology software for testing, McGraw- Hill Higher Education, Phenix City, AL. (May 25, 2011 - July 25, 2011).
  • Reviewer, Conference Paper, Society for Marketing Advances, Atlanta, Georgia. (August 1, 2010 - September 1, 2010).
  • Reviewer, Conference Paper, Society for Marketing Advances, Atlanta, Georgia. (May 1, 2010 - June 1, 2010).
  • Discussant, Society for Marketing Advances, New Orleans, LA. (November 7, 2009). Attendee, Meeting, Society for Marketing Advances, New Orleans, LA. (November 4, 2009 - November 7, 2009).
  • Reviewer, Conference Paper, Society for Marketing Advances, New Orleans, LA. (August 1, 2009 - November 7, 2009).
  • Track Chair, Troy Business Symposium, Dothan, Alabama. (October 1, 2008 - April 3, 2009).
  • Session Chair, Society for Marketing Advances, San Antonio, Texas. (November 7, 2008 - November 10, 2008).
  • Discussant, Troy University Business Symposium, Destin, Florida. (February 21, 2008 - February 23, 2008).
  • Discussant, Society for Marketing Advances, San Antonio, Texas. (November 7, 2007 - November 10, 2007).
  • Attendee, Meeting, Troy symposium, Phenix City, Alabama. (February 20, 2007).

 

Public Service

 

  • Organizer for MBA project, Russell County Crisis Center, Phenix City, AL. (March 15- May 15, 2018)
  • Organizer for MBA project, Phenix City Housing Authority, Phenix City, AL. (August 15, 2017 – October 15, 2017)
  • Organizer for Undergraduate project, Any Time Fitness, Phenix City, AL. (January 5, 2016 - March 7, 2016).
  • Organizer for MBA project, Phenix City Housing Authority, Phenix City, AL. (October 15, 2015 - December 15, 2015).
  • Organizer for MBA project, Wow! Cable company, Auburn, AL. (August 15, 2014 - October 15, 2014).
  • Organizer for MBA project, Phenix City Housing Authority, Phenix City, AL. (January 1, 2014 - March 15, 2014).
  • Organized project for MBA students, East Alabama Humane Society, Phenix City, AL(August 15, 2012 - October 15, 2012).
  • Organizer for MBA project, Phenix City Tourism/Chamber of Commerce, Phenix City, AL. (March 15, 2012 - May 15, 2012).
  • Organizer for MBA project, Columbus Water Works, Columbus, GA. (May 23, 2011 - July 25, 2011).
  • Organizer for MBA project, Alabama Development Office, Montgomery, AL. (January 1, 2011 - March 15, 2011).
  • Organizer for MBA project, Tenant Researcher, Phenix City, Alabama. (October 15, 2010 - December 15, 2010).
  • Organizer for MBA project, ADO, ACFI, EDPA, Troy, Alabama. (August 15, 2010 - December 15, 2010).
  • Organizer for MBA project, Homeless Resource Network, Columbus, GA. (August 10, 2010 - October 10, 2010).
  • Organizer for MBA project, Homeless Resource Network, Columbus, GA. (June 1, 2010 - July 31, 2010).
  • Organizer for MBA project, Columbus Water Works, Columbus, Georgia. (March 15, 2010 - May 15, 2010).
  • Organizer for MBA project, Hope Harbour - Women's Domestic Abuse Center, Columbus, Georgia. (March 15, 2010 - May 15, 2010).
  • Organizer for MBA project, Russell County Child Advocacy Center, Phenix City, Alabama. (January 4, 2010 - March 8, 2010).
  • Organizer for MBA project, Dreamland BBQ, Montgomery, Alabama. (August 15, 2009 - October 15, 2009).
  • Organizer for MBA project, Music Band, Phenix City, Alabama. (August 15, 2009 - October 15, 2009).
  • Organizer for MBA project, American Red Cross, Columbus, Georgia. (January 6, 2009 - March 6, 2009).
  • Organizer for MBA project, Vance Funeral Home, Phenix City, Alabama. (January 6, 2009 - March 6, 2009).
  • Organizer for MBA project, Phenix City School System, Phenix City, Alabama. (October 15, 2008 - December 15, 2008).
  • Organizer for MBA project, Vance Funeral Home, Phenix City, Alabama. (October 15, 2008 - December 15, 2008).
  • Organizer for MBA project, Phenix City School System, Phenix City, Alabama. (August 15, 2008 - October 15, 2008).
  • Organizer for MBA project, Russell County Child Advocacy Center, Phenix City, Alabama. (August 15, 2008 - October 15, 2008).
  • Organizer for MBA project, Russell County Child Advocacy Center, Phenix City, Alabama. (March 15, 2008 - May 15, 2008).
  • Organizer for MBA project, East Alabama Child Advocacy Center, Opelika, Alabama. (August 15, 2007 - October 15, 2007).
  • Organizer for MBA project, Phenix City Downtown Development Authority, Phenix City, Alabama. (March 15, 2007 - May 15, 2007).
  • Organizer for MBA project, Phenix City Downtown Development Authority, Phenix City, Alabama. (January 1, 2007 - March 15, 2007).