Author: Dr. Vu Anh Dzung
Year of publishing: 2012
Place of publishing: Hanoi
Size: 18cm x 25cm
Number of pages: 440
Publishing house: Publishing House for Science and Technology
International business is a term used to describe topics related to the business operation regarding to benefits in many countries.The book entitled International Business Strategy aims at students of undergraduate and postgraduate programs, managers and officials in international business at enterprises. Besides systematizing the knowledge of international business, the book meets the practical requirements of the specific situation of Vietnam, Asia region and the world. Theoretical content and structure of the book were consulted and systematized from valuable curriculum and books on international business, cross-cultural management, business strategy, international marketing, international manufacturing management and international human resource management… which widely used in training programs of universities in the world.
Designed by 10 chapters, the book International Business Strategy desires to equip basic knowledge in international business. Chapter 1 provides an overview on the globalization like a natural trend, which change the world’s order and global market. Chapters 2, 3 and 4 refer to macro issues of international market, such as the impacts of the gaps between countries in culture, morality, legality, economy and technology on international business, which cause potential risks and require special capability and flexibility to deal with. In addition, Chapter 5 provides knowledge in the development and application of international business strategy to achieve the goal of a business in each period and under certain circumstance. Not only the overall strategy, businesses also need to choose their market and design plans to open foreign markets. These contents are mentioned in Chapter 6. As Vietnamese businesses often start to enter international market in the form of exports, Chapter 7 focuses on the content to analyze. Chapter 8 and 9 emphasize to the function management of an international enterprise, including international supply chain management, international production, international marketing and R&D. The content of international human resources management is the focus of Chapter 10.
In fact, international business is a broad field, in the scope of this book, the author does not mention and clarify all related issues. However, to some extent, the book covers the basic content and the core requirements. With the balanced combination of theory and practice, the document does not only serve the purpose of teaching and research, but also is a valuable reference for business practices, as well as for those who want to learn more and are interested in international business. The author hopes that the book and its new approach will inspire readers to enrich about international business and successfully employ in practice.