In the context of increasingly fierce competition among marketing markets, the Marketing Management module by Dr Richard Vaghan plays an important role in providing in-depth, modern and highly practical knowledge. Especially in the setting of increasingly complex and varied marketing market requirements, the role of marketing management and administration in the endeavours and growth of businesses becomes more and more crucial. Buyer Behaviour, Analytical Customer, and Measuring Marketing Effectiveness are the main focuses of this course.

With many years of practical experience in the marketing industry in the US, in each lesson, Dr Richard divides the class into groups, allowing students to discuss and practice planning, analysing strategies and operating methods of large and small businesses around the world, instead of just learning theory.

 

Consumer Behaviour – one of the main contents of the module Marketing Management of MBA USF program

 

 

Class Marketing Management is one of the favourite modules of MBA USF students

Students’ knowledge and skills are enhanced through the American teaching method

MBA USF students have the opportunity to interact with international lecturers and learn from them while accessing modern educational methods. With the Marketing Management module, Mr Richard prepares unique study cases from the USA, and students will work in groups to learn, analyse and apply innovative ways to come up with plans to make the products suit the Vietnamese market.

 

New experiences and products from the USA were brought into the lecture by Mr Richard to exchange with USF MBA students

 

Besides a wealth of knowledge, skills and real-life situations, each chapter also offers many opportunities for students to develop holistically. Dr Richard also gives case studies about well-known corporations like Samsung, Apple, Adidas, etc. for students to work in groups, use the information that they have learned, evaluate the situations and develop strategies.

 

Dr Richard’s classes are continuously revised with the most recent business case studies.

 

 

 

One of the essential activities in the Marketing Management classes is working in groups

 

Mr Tran Bao Duong, a K1 MBA USF student, believes that the information he has learned will be beneficial for applying for jobs

 

Dr Richard believes that the USF MBA program’s courses are very applicable, and through the process, students will learn how to “brainstorm” in applying for their current job

 

If you are looking for creating a solid foundation for career breakthroughs or get ready for your long-term promotion and development goals in the fields of business administration, marketing or human resource management, let UEB accompany your career path. The MBA USF program is a hands-on training program on cutting-edge management knowledge and global instructional techniques.