University of Economics and Business
 
Vietnamese goods affirm quality to conquer consumers

Vietnamese goods are increasingly gaining the trust of consumers. Notably, in difficult times when the epidemic was complicated, many economic indicators decreased, the total retail sales of consumer goods and services still maintained a good growth rate.


The activity of bringing Vietnamese goods to consumers contributed to promoting goods consumption, creating opportunities to promote and introduce quality products, and create conditions for businesses to access new markets. The “Your Expert Program”, themed "Vietnamese goods affirm quality to conquer consumers" introduced the participation of Assoc. Prof. Phan Chi Anh - Director of the Center for Business Administration Research (CBAS), Lecturer at the School of Business Administration, VNU-UEB.

 

UEB