Code number: KT.08.11

Author: PhD.Nguyen Thi Phi Nga

implementation institution: Faculty of Business Administration - University of Economics and Business - Vietnam National University, Hanoi

Duration: 6/2008 - 6/2009

Base on the overview of marketing internet area, the research analyze Vietnamese enterprises' applied internet marketing, hence, propose some solutions to improve the effectiveness of internet marketing to the enterprises, consumers and society.

By using the suitable and trust methodology, the research achieved the following results:

- Over view the concepts of internet marketing systematicly.

- Analyze the status of implementing condition for using internet m marketing the

current applying internet marketing in Vietnamese enterprises and experiences of famous companies.

- Propose the solutions to improve the effectiveness of internet marketing.